A Protein Bar Designed to Perform Best When Chilled
A new and unique format from EMPWR, developed to deliver a superior taste and texture experience — best enjoyed cold.
A new frontier for the fresh shelf.
The fresh protein category has grown consistently by introducing new formats. Protein bars are the next step — and the consumer overlap with fresh dairy is stronger than it may appear.
90% of protein yoghurt consumers already eat protein bars. The shopper is ready. The occasion is there. The fresh shelf is the channel dairy brands already own.
What fresh bars unlock
- Grow your basket Give your fresh protein shopper a reason to spend more on every visit.
- Reach new consumers Attract protein-motivated shoppers from the ambient aisle into your fresh fixture.
- Lead on innovation Differentiate your portfolio with a format not yet established at scale in the chilled aisle.
Built for the fresh shelf. Ready for your brand.
EMPWR has developed the fresh protein bars that perform best chilled. Smooth, soft texture. Flavours that speak dairy — fruity, dessert and yoghurt profiles. Designed from the inside out for the refrigerated aisle.